The Ray-Ban® Fall/Winter 2016 collection focuses on contemporary details and modern lens variations
for a fresh new perspective on unmistakable design. Always striving to live up to the pioneering spirit of
Ray-Ban®, the collection underlines the brand’s unparalleled ability when it comes to pushing the limits
– presenting revolutionary lenses and innovative features to redefine the essence of authentic style and
enhanced performance. Two main themes dominate the F/W16 offer: The new Flat Lenses and the
Double Bridge collection.
Welcome to the era of the new Ray-Ban® Flat Lenses with courageous new shapes: Round, Oval, and
Hexagon. These shapes reflect a spirit of an earlier time but with revamped accents. This collection now
has flat written all over it, sitting atop gold frames, lightweight enough for any situation but still plenty
strong. It also features thin coined profiles and flat crystal lenses on classic gold with extremely thin
temples. Mix and match flash base color options to create the perfect combination. Experience the thrill
of wearing an updated classic that will never make you feel like a square peg in a round hole.
Ray-Ban® continues to expand its Double Bridge collection forming the bridge between retro and
contemporary. The iconic Ray-Ban® Gatsby is reinterpreted in fine metal, bridging the gap between
distinctive looks, contemporary optical style and state-of- the-art Tech frames. Bask in the double bridge
styling, featuring fine rims made from advanced nylon fibre with metal temples for the Highstreet
Phantos, the super stylish highstreet attitude highlighting the new gradient flash lenses with fine metal
profiles with the Round Outdoorsman, and lastly, the super light titanium on top of nylon fibre rims that
comes in a one of a kind screw-less technology for the Light Ray Double Bridge. Lightweight and
resilient, the double bridge selections are perfect for any occasion, giving you the chance to express
your style any way you want.
Ray-Ban® is distributed in the Philippines by Branded Lifestyle Inc., which represents the largest and
finest global eyewear brands in the country today. Since the 1980s, the company has been involved in the
retail and distribution of prestige and luxury eyewear brands in the market. Its distribution network
spans the entire archipelago, with over 200 retail doors and counting.