When military fashion became a trend in the 1940s, Ray-Ban® transitioned from military function to a pop culture fashion statement. Seventy-nine years later, the brand still identifies itself with the youth and continues to inspire today’s generation to find the courage to be individuals instead of following the status quo. By being a trailblazer, Ray-Ban® influences the culture of tomorrow. The brand launches its new campaign #ItTakesCourage to introduce this newest collection of eyewear that once again reinvents its brand DNA for today’s courageous lifestyles.
A new style has taken shape: introducing the latest Ray-Ban® legend, the Clubround. It is the combination of two of the brand’s most successful trends, the Clubmaster and Round models. Its phantos sun shape creates a bold identity with an unmistakable profile in premium quality acetate and metal, resilient with a perfect finish. With classic and contemporary mirror lenses that guarantee 100% protected, ultra-clear vision, the Ray-Ban® Clubround is a new icon with both style and substance.
The Flash Lens gets a new look with a shimmering new design from Ray-Ban®, the Gradient Flash Lens style. Combining iconic styles such as the Aviator, Round, Round Fleck, and Cockpit with crystal mirror gradient lenses, this collection is taking us all on a flight to the future. Outlined by black rims that enhance the shine of these mirror shades and complete with a metal frame that is both lightweight and resilient, now you can go anywhere in iridescent style.
DOUBLE BRIDGE STORY
Ray-Ban® is now bringing back the unmistakable double-bridge frames, for a high brow style that is both edgy and modern. First up on the collection are two new models inspired by the original Ray-Ban® Gatsby. Available in a retro-inspired round and phantos sun-shape paired and a wide range of mirror, flash and solid colored lenses, the Gatsby perfectly combines classic cool with contemporary edge.
Super thin, ultra-light and oh-so-stylish: Ray-Ban® is bringing the eyewear industry to the full metal generation. This season’s metal heroes come in three different designs: A clubmaster-inspired model, Erika metal, and rimless caravan, all bringing the total metal look that will let you reflect and shine wherever you are.
Ray-Ban® is distributed in the Philippines by Branded Lifestyle Inc., which represents the largest and finest global eyewear brands in the country today. Since the 1980s, the company has been involved in the retail and distribution of prestige and luxury eyewear brands in the market. Its distribution network spans the entire archipelago, with over 200 retail doors and counting.
Vision Express Philippines is a proud retailer of Ray-Ban® in the Philippines. Find more styles from Ray-Ban® at Vision Express Philippines outlets as well as www.visionexpress.ph.